Media and Entertainment industry in India is on a
roll and it is believed that by 2015 it will acquire a wealth of US $200
billion. Indian media and entertainment industry is growing annually at
a rate of 18.5% and it is one of the fastest growing industries of Asia-
Pacific. The media and entertainment industry comprises of Cinema,
Television, Radio, Music etc. Let's see how each of them stands in
India.
Cinema:
The Indian cinema industry is the largest in the world, in terms of the
number of films produced in the world. This industry is expected to earn
nearly US$ 4.42 billion by 2011. Some of the leading Indian banners are
Yash Raj Films, Sanjay Leela Bhansali Films, Sippy Films etc. Even
international banners like Walt Disney, Warner Group have partnered with
them and thus international banners are coming to India.
Television:
Perhaps the most popular form of entertainment, television has
contributed the largest share in media and entertainment industry in the
last three decades. The revenue generated by the television industry is
estimated to be around US$13.11 billion in 2011.
Radio:
Radio is the cheapest and oldest form of entertainment in India.
Currently there are around 30 radio companies and 266 private FM radio
stations in 91 cities. Radio Industry is estimated to earn US$ 4.29
billion in 2011.
Music:
The Indian music industry is expected to grow at a rate of nearly 25%.
The music industry is also gaining momentum from the fact that the
mobile consumers are increasing. The mobile phone is providing platform
like caller tunes, ring tones and music clips.
Steps Taken by Government to Develop Media and Entertainment Industry
The government is also trying its best to develop the media and
entertainment industry. Some of the major steps taken are:
