The business culture of India is a reflection of the
various norms and standards followed by its people. Indians have various
cultural yardsticks, which extend to their business culture too. Thus,
it is important that a person visiting the country has some basic idea
regarding the business ethics and customs followed here. Having a good
grasp on Indian business culture will ensure that you succeed in
maintaining a well-earned affinity with your business counterparts. If
you are unsure of how to deal with an Indian when it comes to business,
we are here to simplify the task. Read on to know about the things that
are to be strictly adhered to, while forming any kind of business
associations with Indians.
Greetings
The 'namaste' forms an important part of Indian etiquette and is
generally used while greeting and saying good-bye. This gesture is akin
to the act of genuflection in some countries and is formed by pressing
the palms of both hands together (fingers up). The folded hands are
placed below the chin and accompanied with a bow. However, educated
Indian men and women, who are acquainted with western customs, prefer
shaking hands. Moreover, while greeting any individual use his or her
title (if he has any). To mark respect, you may also suffix 'ji' to the
name of a person.
Treating Woman
Generally, it is advisable not to initiate a handshake or otherwise
display overfriendly attitude towards Indian women on the very first
meeting. You should wait for her to offer a handshake. If she does not,
a gentlemanly nod and a smile will suffice. Moreover, while in public
places, societal conventions dictate that you don't make the first move
towards a conversation with a woman. While in conversation with an
Indian, it is also important that you seek permission before you leave.
While joining a group, make sure that you offer your greetings to the
eldest member in the group first.
Patience is the Keyword
When it comes to pronouncing a decision, Indians take their time. They
generally scrutinize every aspect of a deal before making any final
decisions. Patience forms a hallmark of Indian culture and impatience is
viewed as discourteous. So, never be impatient while dealing with an
Indian and don't persuade him to do things faster. It will only
aggravate problems and lead to resentment. Remember, professional
culture of India follows a hierarchical pattern. So make sure to
maintain good rapport with the high-level executives. Courtesy also
demands that you are punctual for a scheduled meeting with an executive.
Do not decline any food, drink or appetizer offered.
What to Discuss
If you are keen on pleasing your Indian counterparts, do not refrain
from discussing friends and family. It will help as a suitable
'ice-breaker' and helps in establishing cordial relationships. Subjects
like religion, politics and cricket are also best bet when it comes to
establishing apposite link with an Indian. If you are a foreign
businesswoman, you might need to tackle a few hindrances that outcrop
from the deep-rooted traditionalism in India. It is preferred that you
behave in a dignified and confident manner. Make sure that while
treating a male colleague, you invite him for business lunches and not
dinner. You may pay the bill, if required.
What to Wear
When it comes to casual business clothing, men should opt for pants and
shirts. However, you will be expected to wear a jacket for important
meetings or while on your way to meet a government official. Wear a
lightweight suit for a more formal look, especially during winters.
Leather clothes are strictly to be avoided. The preferable attire for
women is casual dresses, pants and even sari (if you are comfortable).
Do not wear short skirts that are a few inches above the knee or
sleeveless blouse for office.
What to Gift
Business Gifts can be anything, from imported liquor and desk
accessories to statues and expensive pens. It is better to offer a gift
once you share an amiable relationship with your Indian counterpart and
not on the very first meeting. However, make sure that you don't present
liquors as gifts to a Muslim or a Sikh. Offer the gift with both hands
with a polite and warm smile. Likewise, if you receive a gift, ensure
that you don't start unwrapping it in public. It is deemed to be
offensive to the giver.
