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Trade Show Directory:  Singapore:  The Social Media & PR 2010

The Social Media & PR 2010

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Start Date 25-03-2010 End Date26-03-2010
Venue Sheraton Towers
City Singapore Country Singapore
Category Media & Advertising

Event Profile

The international conference on Social Media & PR is the only shows which will focus on all aspects of media and public relation.The main theme of this show is Infusing New Media into PR Strategies to Revitalize Communications with Stakeholders. The event will showcase case studies by renowned global giants like Haagen-Dazs, Web In Travel, McDonald's, MySpace, Acer, Hebei Spirit, Starbucks, Intercontinental, Coca-Cola, Cerebos. This two-day conference will provide PR practitioners with recent communication strategies to tap the social media potential and get into conversation with the stake holders. It will provide a superb stage for the visitors to discover planning process, pitfall and consideration from global giants like the Ritz-Carlton and BASF and also the key success factor by Ponds New Age Miracle Cream campaign. The participants will learn to identify the right online medium for a robust PR campaign while implementing practical solutions that leverages on social media. They would also get to measure andevaluate the success of social media PR strategies through Best Practice Measurement Case Study. 

The international conference on Social Media & PR 2010 will focus on key topics including:
  • Social Media & PR Measurement
  • Implementing Online PR Tools
  • PR in the Digital Age
  • Rules of Engagement
  • Managing the Uncontrollable
  • Transitioning into Social Media
  • Integrating Traditional & Social Media
  • Crisis Management & Communications
  • Media Relations – Online Engagement
  • Reputation Management

Visitor Profile

The targeted visitors at the Social Media & PR 2010 would include:
  • Investor Relations
  • Media Relations
  • Communications
  • Corporate Affairs
  • CEOs
  • Vice-Presidents
  • Directors
  • GMs
  • Specialists and Heads of Corporate Communications
  • Public Relations (PR) executives
  • Professionals from Local and regional companies

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