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Trade Show Directory:  Singapore:  Strategic Public Relations

Strategic Public Relations

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Start Date 11-03-2009 End Date13-03-2009
Venue Amara Hotel
City Singapore Country Singapore
Category Media & Advertising

Event Profile
Strategic Public Relations 2009 is a three day Conference & Workshop event that will focus on the best public relation practices, new media effective utilization, and other relevant topics. The propagation of new media like blogs, E-mails, and social networking sites has empowered companies to produce and communicate information of their interest, products, and services at the mass level. In today’s unpredictable market with the effect of the financial crisis, organisations are in urgent need to seek effective communications strategy that should help them to restore confidence of investors and public as well as to build a positive image. The participants of Strategic Public Relations 2009 conference will gain insights on how to construct lucrative strategies that integrates new media channels with traditional PR practices. The especially designed conference and workshop will offer an edge in selecting the right social media platforms and practical techniques for assessment and evaluation.
Strategic Public Relations 2009 conference & workshop will cover as many topics as follows: 
  • Conveying brand messages through media coverage of sponsored events
  • Incorporating diverse media channels in communications strategy
  • Embracing digital PR for public engagement
  • Communicate with new media consumers through precise media tools & platforms
  • Complementing traditional PR practices with new media
  • Effective communication to demonstrate corporate environmental sustainability efforts
  • Addressing negative postings in new media to preserve & protect corporate reputation
  • Balancing cultural differences and PR message consistency
  • Strengthening investor confidence with strategic communications
  • Strategic involvement of CSR in corporate PR & communications agenda

Visitor Profile

Visitor profile of Strategic Public Relations 2009 includes:
  • Vice Presidents
  • Directors
  • Senior Managers
  • Specialists
  • Consultants from Corporate Communications
  • Investor Relations executives
  • Public Affairs Professionals
  • Media Relations and Digital Communications executives

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