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The London Packaging Show 2010 would highlight the importance of packaging to increase the value of products. It is aimed to showcase packaging as a marketing medium for FMCG goods, thus making packaging as one of the most vital components in UK. The event would also attract marketing and advertising professionals to evaluate and discuss the new channel of promotion. The show would provide new prospects to the package design and brand community around London. Sources indicate that this innovative thought would be welcomed by the current FMCG customers. The event would also include seminars/sessions by packaging technologists and designers. It would explore the topics mentioned below:
- Success of brands in this tough new climate
- Point of Purchase best practice
- Adding value to economy lines
- Brand Design for the 2011 market
- Packaging as a Marketing Media
Visitor Profile
The targeted visitors at the London Packaging Show would include:
- Customers
- Food service buyers
- Supermarket executives
- Retailers
- Marketing professionals
- Food Suppliers
- Trade Professionals
- Brand managers
- Food retailers
- Importers and exporters
- Convenience-stores
- Trade visitors
- Distributors
- Wholesalers
Organizer
Positive Publications Ltd
