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The eTail Europe 2009 is a prestigious e-retailing event in the UK that intends to discuss real-life e-retailing challenges in relation to creating an integrated, interactive marketing strategy and multi-channel transparency & consistency to optimise conversions across all channels. The event attracts hundreds of industry executives to exchange business experiences and best practices in the eCommerce and e-Retailing sectors. The eTail Europe Retail Conference 2009 will help the delegates to deliver excellent end-to-end customer experiences, optimise their retail enterprise by strengthening the core, and to focus the brand marketing efforts on customer engagement and channel ROI.
The eTail Europe 2009 conference will address various major issues including:
• Leveraging The Power Of Your Website To Drive SEO
• Turning Browsers Into Buyers Through Personalised Landing Pages
• Attributing Conversions By Tracking The Customer Search Journey
• The Future Of Paid Search: Ways To Achieve Better ROI
• Drawing Upon The Strength Of Your Affiliate Marketing Partners
• Surviving In A Search Dominated, Low Margin e-Retailing World
• Keys To Continued Growth In Today’s Business Climate
• Assessing Changing Channel Importance And Its Effect On Your Integrated Strategy
• Applying Offline Category Management Techniques To Present The Right Products To Your Online Customers
• Multi-Channel Inventory Management To Maximise Sales Potential Through Product Availability
• Keeping Your Cross-Channel Customers Content By Offering Sales Channel
• Eliminating Multi-Channel Integration Challenges On The Back End
• Enabling Informed Purchasing Decisions Through Advanced Online Product Presentation
• Multivariable Testing And Persona Targeting To Power Your Website Improvement Efforts
• Optimising The Customer Journey By Taking Customer Feedback Into Account During Site Re-Design
• Determining The Optimal Delivery & Returns Services For Your Company
• What Does A Great Online Business Look Like?
• Getting More Intimate With Your Customers Through Engagement Strategies
• Customer Service Excellence As The Key To Lifelong Customers
• Expanding Your Horizons For International Business Growth
• Dividing Your Marketing Budget To Optimise The Return
• Brand Building On A Budget
• Mobile Marketing & M-Commerce
Visitor Profile
- eCommerce
- Marketing
- eBusiness
- Merchandising
- Operations
- Internet
- Information Technology
Organizer
Worldwide Business Research
