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Trade Show Directory:  London:  DigiPharm Europe 2011

DigiPharm Europe 2011

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Start Date 27-09-2011 End Date30-09-2011
Venue Hilton Paddington
City London Country United Kingdom
Category Information Technology, Pharmaceuticals

Event Profile
DigiPharm Europe 2011 is one of the crucial conferences for pharmaceutical marketing and communications professionals in Europe. The conference will afford an informative forum to debate discuss the challenges and strategies used to enhance online communication, customer relationship, strengthen brand awareness and improve profitability in digital marketing. DigiPharm Europe 2011 will be beneficial to learn cutting-edge online marketing strategies, regulatory low down, measuring ROI, analytical tools and more.
DigiPharm Europe 2011 Conference will cover many topics, such as:
  • Creating the perfect marketing mix for your product
  • How can digital marketing technologies be used to improve online communication with physicians?
  • Synergy between online and offline marketing
  • The use of search engine marketing to create brand awareness
  • Regulatory landscape review and current EU legislation on DTC advertising
  • How do you utilise web 2.0 and new media?
  • Measuring ROI; what are the tracking and analytical tools available?
  • Pharmaceuticals in 'second life’

Visitor Profile

The targeted visitors at DigiPharm Europe 2011 Conference are professionals from the pharmaceutical and biotechnology industries working in the following segments:
  • Marketing
  • eMarketing
  • Multi Channel Marketing
  • Product Development
  • Sales Force Effectiveness
  • eCommunications
  • eBusiness
  • Digital Marketing
  • Marketing Operations etc.

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