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Social Media for Government 2010 will provide an excellent opportunity to learn about new ways of implementing the power of social media in an organization, along with providing various helpful tools, tips and techniques. The conference workshops will continue to maximize the learning experience. Social Media for Government will be an ideal platform for professionals to learn best practices from peers in the industry. It is a not to be miss event for all those who are serious about using social media to connect employees and citizens. They would get a chance to use the latest Web 2.0 technologies and social networks to compel communication results.
The conference will cover the topics mentioned below:
- Utilizing social networking tools as sources of information that the public can use and trust
- Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future
- Making the case for open source technologies
- Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal
- Maximizing awareness of your agency’s mission to the public
- Demonstrating the Return on Investment (ROI) of your social media program
- Operating social media tools within the boundaries of government restrictions and firewalls
- Strategically using Twitter, Facebook, and LinkedIn in your organization
- Monitoring social media for your organization, whether you are participating or not
- Developing a social media (blogging, Twitter, podcasting, wikis, social networks, etc.) strategy to drive performance-based communications
- Building senior management support for your social media programs
- Integrating social media tools into your internal and external communications practices
- Creating Web 2.0 policies and guidelines
- Learning how to easily communicate to the public through external blogs, podcasts and video podcasting
- Assimilating cutting-edge communication techniques and tools presented by your peers who are already using social media
- Communicating more effectively and efficiently through the use of social media avenues, such as Twitter, YouTube, Facebook, blogs, Real Simple Syndication (RSS) feeds, video podcasts, and much more
- Measuring the effectiveness of your social media strategy and demonstrating its value within your organization
Visitor Profile
The targeted visitors at Social Media for Government 2010 would include government officials, managers, directors, analysts, leaders, officers, administrators, specialists, advisors, coordinators, staff, assistants & consultants associated with:
- Information services & systems
- Evaluation
- Change management
- Communications research & management
- Employee communications
- Web communications
- Program management
- Customer service & satisfaction
- Public information department
- Human resources
- Interactive media
- Administration
- Internal communications
- External communications
- Organizational transformation & development
- Executive communications
Organizer
Advanced Learning Institute Inc
