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Customer Profitability Based Marketing 2009 is a two days exclusive workshop that will address the core issues vital for the business profitability, revenue generation, business relationships, and overall business environment. The work shop is designed to offer practical, valuable, and insightful knowledge in an interactive and designated learning environment involving world renowned speakers and experts. ‘Customer Profitability Based Marketing’ is a must attend event for every business professional especially for those associated with sales promotion and marketing department:
These major topics will be covered in the work shop:
- Customer retention strategies to keep the most valuable customers
- Identifying the most profitable customers
- Tailor-made marketing efforts to pinpoint the most profitable customers
- Interpreting effectively the vital signals from the marketing environment & competitors
- How to increase customer value by increasing cross-selling and up-selling opportunities
- Measuring marketing efforts for accountability
- Organizational change management strategies for customer profitability mindsets
- Market segmentation, analysis and competition positioning to customer relationship management strategies
Visitor Profile
Visitor Profile of ‘Customer Profitability Based Marketing’ workshop includes the following eminent professionals and departments:
- Chief Executive Officers
- Directors
- Vice Presidents
- Senior Managers
- Marketing
- Direct Marketing
- Sales
- Business
- Intelligence
- Customer Service
- Customer Relationship Management
- Market Research
- Market Analysis
- Data Analysis
Organizer
Universal Network Intelligence
