Odyssey 2010 aims to reflect how market research is changing its face these days. It will pinpoint the transformation from transactional research to relational research. The conference will highlight the use of collaborative techniques like active listening, increased dialogue and observation during the market research process. This episode will also assess the need to develop a varied set of skills to meet the most recent demands and to ensure that market research progresses and adjusts to this new marketplace. ESOMAR has announced this conference to discuss and review all these topics, take lessons from past, make a distinction between perception and actuality, and plan for the future.
- Market analysts