Tourism is extremely vital to the Singapore economy. It brings in millions of tourist every year and earning revenue for the Government. The cultural diversity of Singapore is a reflection of its colonial history and Chinese, Malay, Indian and Arab ethnicities. The Singapore government is very environmentally conscious and is actively involved in natural and heritage conservation programs. English being one of its official languages, it is relatively easy for the residents to interact with International tourist.
The Orchard Road district dominated by multi story shopping centers and hotels can be considered as the center of tourism in Singapore. The Singapore Zoo and its Night Safari are also popular among the visitors .The tourist island of Sentosa, attracts more than 5 million visitors a year. It is located in the south of Singapore and has about 20-30 landmarks such as Fort Siloso which was built as a fortress to defend against the Japanese during World War II.
The government in Singapore has set up the Singapore Tourism Board, to develop tourism in Singapore. The mission of the Board is to develop and champion tourism and make the tourism sector one of the key drivers of economic growth for Singapore. The STBs objective is to work in partnership with the trade industry to create exciting and innovative experiences for the visitor. The STB has identified three areas of focus-strengthening Singapore’s position as a Leading Convention and Exhibition City in Asia, developing Singapore as a leading Asian leisure destination, and establishing Singapore as the Services Centre of Asia.
